The Ultimate 2025 Sales Event Calendar for Ecommerce

Planning your ecommerce sales strategy for the coming year is crucial for success. Knowing the key dates and events that drive consumer spending can help you maximize your marketing efforts and boost your bottom line.

To help you get ahead, we've compiled the ultimate 2025 sales event calendar for ecommerce, featuring a comprehensive list of dates you won't want to miss. Download your free copy of our marketing guide including a marketing timing runsheet and 2025 ecommerce calendar below, now.

January: Setting the Stage for Success

• January 13 - National Sticker Day (UK): While seemingly niche, National Sticker Day presents a fun opportunity for businesses to engage with their audience. Consider offering sticker-themed promotions, contests, or free sticker giveaways with purchases. This can be especially effective for businesses selling stationery, crafts, or products with a younger demographic.
• January 29 - Lunar New Year: A major shopping holiday, particularly in Asian markets, Lunar New Year offers a chance to tap into a festive and generous consumer base. Consider offering special discounts, limited-edition products, or themed packaging to celebrate the occasion.

February: Love and Celebration

• February 6 - Waitangi Day (NZ): New Zealand's national day, Waitangi Day, is an opportunity to celebrate Kiwi culture and heritage. For businesses operating in New Zealand, this is a prime time to offer promotions and discounts tailored to local consumers.
• February 14 - Valentine's Day: A global celebration of love and romance, Valentine's Day is a major sales driver for many businesses, especially those in the gift, jewelry, and flower industries. Create themed promotions, gift guides, and special offers to capitalise on this romantic holiday.
• February 20 - Love Your Pet Day: Pet owners love to spoil their furry friends, making Love Your Pet Day a perfect opportunity for pet-related businesses to shine. Offer discounts on pet supplies, treats, and accessories, or run a social media contest featuring customer pets.

March: Kicking Off the Shopping Season

• March 20 - Afterpay Day (AU): A popular shopping event in Australia, Afterpay Day offers consumers the chance to snag deals and discounts while using the popular buy-now-pay-later service. This event is a great opportunity to attract budget-conscious shoppers and boost sales.
• March 26-30 - Click Frenzy Travel (AU): For travel-related businesses, Click Frenzy Travel is a must-participate event. This online sales event offers significant discounts on flights, accommodations, and travel packages, attracting a large number of eager travelers.

May: Mother's Day and Mayhem

• May 11 - Mother's Day: A day to celebrate mothers and maternal figures, Mother's Day is a significant shopping holiday. Offer gift ideas, special promotions, and gift wrapping services to make it easy for customers to find the perfect present.
• May 13-16 - Click Frenzy Mayhem (AU): Another major online sales event in Australia, Click Frenzy Mayhem, offers a wide range of discounts and deals across various categories. This event is a prime opportunity to attract new customers and drive sales.

June: End of Financial Year Sales

• June 1-30 - EOFY Sales: The end of the financial year in Australia and New Zealand is a major sales period, with businesses offering significant discounts to clear out stock. This is a great time to attract bargain hunters and boost sales before the new financial year.

July: Indulgence and Fun

• July 7 - World Chocolate Day: A sweet celebration for chocolate lovers, World Chocolate Day offers a fun opportunity for food and beverage businesses to engage with their audience. Consider offering chocolate-themed promotions, discounts, or special treats.
• July 20 - National Ice Cream Day (US): Another sweet treat celebration, National Ice Cream Day in the US is a perfect opportunity for ice cream shops and related businesses to offer promotions and discounts.

August: Celebrating Pets and Readers

• August 8 - International Cat Day: A day to celebrate our feline friends, International Cat Day is a great opportunity for pet-related businesses to offer promotions and discounts on cat supplies and accessories.
• August 9 - Book Lovers Day: For bookstores and book-related businesses, Book Lovers Day is a perfect opportunity to promote reading and offer special discounts on books and reading materials.
• August 26 - International Dog Day: Just like cats, dogs get their own special day. International Dog Day is a great opportunity for pet-related businesses to offer promotions and discounts on dog supplies and accessories.

September: Sports and Celebrations

• September 7 - Father's Day (AU): A day to celebrate fathers and paternal figures, Father's Day is a significant shopping holiday in Australia. Offer gift ideas, special promotions, and gift wrapping services to make it easy for customers to find the perfect present.
• September 12 - International Video Game Day: For gaming-related businesses, International Video Game Day is a perfect opportunity to offer promotions and discounts on video games, consoles, and accessories.
• September 21 - Oktoberfest (GER): A traditional German festival celebrating beer and Bavarian culture, Oktoberfest is a great opportunity for food and beverage businesses to offer themed promotions and events.
• September 27 - AFL Grand Final (AU): The Australian Football League Grand Final is a major sporting event in Australia, attracting a large audience.

October: Coffee, Mental Health, and Halloween

• October 1 - International Coffee Day: Coffee lovers rejoice! International Coffee Day is a perfect opportunity for coffee shops and related businesses to offer promotions and discounts on coffee and related products.
• October 5 - NRL Grand Final (AU): The National Rugby League Grand Final is another major sporting event in Australia.
• October 10 - World Mental Health Day: An important day to raise awareness about mental health, World Mental Health Day offers an opportunity for businesses to show their support and promote mental wellness.
• October 31 - Halloween: A spooky celebration, Halloween is a fun opportunity for businesses to offer themed promotions, costumes, and decorations.

November: Racing, Singles, and Black Friday

• November 4 - Melbourne Cup (AU) - The Melbourne Cup is a major horse racing event in Australia, attracting a large audience.
• November 11 - Singles Day (CN) - A massive online shopping event in China, Singles Day has become a global phenomenon. Businesses can tap into this event by offering significant discounts and promotions.
• November 28 - Black Friday - The biggest shopping day of the year, Black Friday is a must-participate event for all ecommerce businesses. Offer significant discounts and promotions to attract bargain hunters and drive sales.
• November 29 - Women's AFL Grand Final (AU) - The Women's Australian Football League Grand Final is a major sporting event in Australia.

December: Cyber Monday, Christmas, and Boxing Day

• December 1 - Cyber Monday - The online equivalent of Black Friday, Cyber Monday offers another opportunity to snag deals and discounts. Offer significant discounts and promotions to attract online shoppers.
• December 1-24 - Christmas - The festive season is a major shopping period, with consumers looking for gifts and decorations. Offer gift ideas, special promotions, and gift wrapping services to make it easy for customers to find the perfect presents.
• December 26 - Boxing Day (AU, GB, CA) - A major shopping holiday in Australia, the UK, and Canada, Boxing Day offers significant discounts and promotions. This is a great time to attract bargain hunters and clear out stock before the new year.

The Final Word

By planning your marketing efforts around these key dates and events, you can maximise your sales potential and achieve ecommerce success in 2025. Download your free copy of our marketing timing calendar for optimal release timings of long form blog content, social media, performance advertising and PR. 

Remember to warm up your audience and tailor promotions to your target audience. Now might be a good time to check out our article on how some companies won Black Friday in 2024, , why you should plan for key sales events like Black Friday early, and leverage the power of social media with in-house resources and your digital marketing agency, as well as email marketing to reach your customers.