The Retail Electricity Market - AU - customers and competitors

The Australian Electricity Market in Flux: A Digital Customer Landscape Report

The Australian energy sector is undergoing a significant transformation. From the changing mix of large-scale generation (think renewables!), to the daily solar "duck curve" impacting supply, and a wave of regulatory tweaks, the game is changing. Don't forget the increasing number of homes and vehicles going electric – it's a lot to keep track of for energy retailers.

We analyse how 15 of the biggest players in the retail energy market are currently competing online, and dives deep into online customer demand, focusing on where the future opportunities might lie.

Key questions we answer include:

• Is rooftop solar losing its online shine? Are customer priorities shifting, and if so, where is their online focus now?
• Electric vehicles on the rise? Are Aussies searching for information on electric cars, bikes, and scooters? Could this be the next battleground for customer attention?

This report equips you with valuable insights into the evolving online customer landscape, helping you stay ahead of the curve in a rapidly changing market.

Brands mentioned: AGL, Energy Australia, Origin Energy, Alinta Energy, Red Energy, Lumo Energy, Momentum Energy, Tango Energy, Pacific Blue, Engie, Ergon Energy, Compare The Market, iSelect, Victorian Energy Compare and Energy Made Easy.